Viral Marketing Examples, What is it and How Does Viral Marketing Work?

What is this term Viral we have been hearing so much about? It sounds bad? What is a Viral video? We will cover these and other questions in this article. We will also go through a real live example of how a viral video can spread.

Lets start with a definition. I quote wikipedia here: “Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self replicating viral processes, similar to the spread of pathological and/or computer viruses.

Long story short it is a way to use the already established media channels as a means of distributing your message. Just genius.

So what about a fat kid singing is viral, and why should something like that go viral? Well lets go through an example and use this child “Brian” as the example.

It goes like this. Brian uploads to Youtube. Bethany posts Brian’s video on her Myspace. All her friends see her myspace and post it on theirs and the virus begins to spread.

Now that the process has started it will be replicated on the other social media sites and distributed as far as possible and the virus is growing. Social bookmarking, blogs and email chains can make the process explode!

So can you make any money with this info? Well lets just say if you do it right, like Frank Kern for example, you can make about 3 million in a day like he does. Or even a few hundred would be cool to most!

The others are probably hatching a plan to get their crazy video out there and become famous. To that I say more power to you.

Keep it up, go out there and make a million and get a million hits.

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