The Importance Of Email Follow-up In Your Home Business
Are you prepared to learn a valuable tip in network marketing? The follow up is where the money is!
Most people will not sign up the moment you show them the plan, whether it is online or offline. This is a fact that will not change and you will need to follow up a prospect a couple of times before you can sign them up or sponsor them.
Just take this short quiz:
Among all the tasks, which of the following earns you money?
- Lead Generation – Cold-calling – Showing The Plan – Follow Up
Obviously it is the follow-up. Compared to all the other tasks, even the least amount of time spent on follow-up will still generate MORE MONEY than the rest. The 80/20 rule applies where 20% of the actual work generates 80% of the results This is scientifically proven in everything that people do.
Now, there are many ways you can execute the follow up. You can drive out and meet people and ask them what they feel about your network marketing opportunity, or you can use emails to try and connect with them.
One of the best tools you can use to automate the follow-up process is by using an Autoresponder. On the Internet, this is what you can do:
- Generate leads from blogs, organic search, pay-per-click advertising, banner advertising, forums or Facebook.
- Drive those traffic to a lead capture page and capture those leads by offering them a free E-book or newsletter. The key is to legally bribe them into joining your newsletter and your mailing list.
- Use a series of follow up emails to give them valuable information in your newsletter. Do not try and sell them things on the first contact. Offer them tips on how your product can help them or how your network marketing business can help them to solve certain problems in their lives. Soft sell them regarding your opportunity for a period of 7-10 days because you want them to get to know who you are. You can use follow up emails to help you to build rapport.
- Finally, pitch your network marketing business once you feel that they are ready. You can also send them personal messages to ensure them that they are not receiving mail from a robot.
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