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Attracting potential clients to your membership site

The places you can use to attract members differ depending on which niche you have selected. In the Internet marketing niche, you can go to forums such as the Warrior Forum, Digital Point. These are the best places to look for members and advertise what you have to offer. Forums in other niches are a little more sensitive to advertising, so you’ll need to check with the individual rules and regulations of each forum you’re interested in.

The most common manner to use Forums commercially without spamming involves first respecting the fact that others don’t want to be spammed. We suggest that you sign up, read a few existing posts to get the flavor of the conversations, then contribute to the ongoing conversations without leaving a signature. Just comment meaningfully.

After you have commented a few times, go back into your forum profile and add a signature that includes only one of your websites. Keep being a good citizen by commenting and answering questions, then sometime in week two, add another web link inside your forum signature. This sig appears underneath every comment that you make, so 20 comments per day on 10 sites can prodouce that many more back links and opportunities for people to get to your membership site.

This isn’t the only way to use forums but it is the cheapest and possibly the easiest. Remember too that you can contact the Forum owner and try to buy advertising or check if Google is already being advertised on the site and go into your Adwords or Yahoo Search Marketing account and specifically place an ad on that site using “placements”. The point is that forums are a hotspot because this is where members in your niche hang out.

Other options include advertising with a ppc “pay per click” engine like Yahoo Search marketing. This allows you to target your chosen keywords. Remember to focus on very specific keywords so you get the most targeted prospects possible. Try using 3 or 4 word phrases that have low competitiveness and anywhere under 1500 monthly searches. Pay Per Click is a good option because feed back can be near immediate and adjusting your landing page or ad based on the feedback can be scientific and need not subjective.

Seo is definitely an area that you will want to look at rather closely. Sales pages can rank for certain phrases but more often than not content-based pages do a lot better in terms of serps(Search engine Results Pages). For that reason, you should write content that relates to the niche that your membership website focuses on. Let these articles link back to your sales page.

Take the opportunity to use other blogs as hosts for your article content. Article syndication works really well and you can get the dual benefits of potential clients who browse the article directories, and there will be times when your content is in the top 10 on the search engine result pages.

Free to use website builders are another great option to drive traffic. Free sites such as Squidoo.com, Hubpages.com and Wordpress.com are amongst the best out there. These can be used to quickly and easily create pages that can direct potential members to the conversion page. You’ll also get the additional benefit of getting back links to your website from sites hosting your content, and the material that you put on these high PR public sites may rank highly on its own as well.

Good luck on your effort!

Trevor Weir

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May 23, 2009   No Comments

4 Reasons to Start a Home-based Travel Agency Business

Many small business owners get trapped in their business. They soon find out that its not as glamorous or easy as they thought. And, thats why most small businesses fold within the first three years. There is one small business, however, where the opposite happens. What is it? Travel agency ownership. Following are four reasons why owning your own travel agency makes those who enter this profession wonder why they didnt start sooner.

The World Is Your Customer: You need customers to thrive as a business. When you start your own travel agency, finding customers is a breeze because the world is your customer base. This is not a business that is constrained by the clock, the season or any particular hour of the day. You can book travel locally or internationally, and you can do it 24 hours a day, 365 days of the year.

This is a particular advantage for new business owners because no matter when you decide to start your business, your services will always be in demand.

Make Money All the Time: Travel is not a 9-5 business; it is an around-the-clock business. Customers go online to book travel for family reunions, honeymoons, graduation cruises and more every minute of every day. What does this mean for you? That when you own your own travel agency, you can make money all the time. You cant say that for a lot of businesses.

Travel Discounts for You: When you start your own travel agency, you receive discounts on your own travel. Its like your business paying you to do business! You receive huge discounts on airline tickets, luxury hotels, fine restaurants and more. This is, in fact why many started home-based travel agencies. Because they love to travel, they decide, Why not capitalize on it and make some money at the same time.

Friends and Family Get a Discount Too! Not only do you receive discounts on your travel, your friends and family do as well when you own your own travel agency. When they book their travel through your site, you even earn a commission. Thats a winning situation everyone can be happy about!

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April 1, 2009   No Comments

Your Life Will Change and You Will Double Your Income When You Change Your Brain

There’s been a significant amount of press about the Laws of Attraction, The Secret and other programs designed to help you attain your personal vision of success. Each approach has its devotees, of course, as well as its detractors; what’s been missing is hard, empirical proof that human beings can think their way to a better lifestyle.

There is now hard proof. Chemical changes do indeed occur when we think of personal and financial growth.

These changes can happen in both the conscious and sub-conscious parts of our minds and, in fact, it’s when we affect the sub-conscious that we really master The Laws of Attraction. You can truly learn to Change Your Brain, Change Your Life.

World-famous John Assaraf studies these effects for 20 years to master the “inner game”. It actually involves quantum physics!

It’s all perception. Ignore the physics. Just think new thoughts.

Assaraf says that the reticular activation system modifies what we focus on, and the bigger the better.

To succeed we need to have clarity and focus and to absolutely believe we have the ability to manifest such opportunities and do what we need to do to meet our goals. This will take some work since 75% of our beliefs tend to be negative and that negativity is both genetically and behaviorally based. Even those of us who think positively on a conscious level can believe differently in the subconscious.

It’s called neural reconditioning … creating the positive neuro-pathways or beliefs to select only what we want.

It’s really easy. When your thoughts are negative, just state them in the positive and life will change.

Make a visual image of the new positive way.

Check out Raymond Aaron’s amazing interview of John Assaraf in http://www.WealthCreatorSource.com. Interviews like this one will totally double your income. You are also invited to enjoy Raymond’s world-famous blog at http://www.DoubleYourIncomeCHALLENGE.com.

Raymond Aaron is a NY Times Bestselling author and his latest book is DOUBLE YOUR INCOME DOING WHAT YOU LOVE.

Article Source: http://EzineArticles.com/?expert=Raymond_Aaron

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March 28, 2009   No Comments

Serious Entrepreneurs Don’t Need Toilet Paper

Most, if not all, entrepreneurs have their own Cinderella stories: from living on welfare and waiting tables, to making their first million before they’re 30 and owning jets.

While all these stories arouse feelings hope and inspiration, the trek up the road to success is really a bit more nasty.

Consider the approach taken by Mike Michalowicz, and ask yourself, “Am I a ‘Toilet Paper Entrepreneur’?”

Mike compares true entrepreneurialism to a typical bathroom experience: “business” is done and you discover only 3 sheets of TP left on the roll! Necessity breeds invention if you want to leave the rest room smelling like a rose.

He adds that successful and serious entrepreneurs are not those who sit around and wait for someone to hand them a “roll of toilet paper”.

They take matters into their own hands and search within reach that they use. If you must, dig through the garbage, or use the roll of cardboard instead and move on.

Moreover, serious entrepreneurs make it a habit of not making excuses and are impatient to those people who do.

You’ll never hear them say

“I don’t have enough money right now.”

“I’m not smart enough for that.”

“I don’t have the time. I’m too busy.”

“Businesses take too long to build.”

“There’s too much risk involved. I’m too scared.”

“I’m too old for this.”

Serious entrepreneurs don’t just sit and dream about when their big break would come, but they get off their butts and make it happen.

They don’t sit on their money, waiting for it to grow on their own. They’ll go out and make their own moneymaking ventures, whether it’s selling lemonade by the street, or setting microchips in Silicone Valley.

And if you think that they’re off burning their millions, think again! Warren Buffett, who is, according to Forbes, the third richest person in the world, lives in the same $31,500 home that he brought four decades ago, in Omaha, Nebraska.

Successful Entrepreneurs do not multi-task. They’re like bulldogs: they’ll latch on to one thing until it’s good and done proper.

They aren’t perfectioniststhey say, “Good is good enough.”

And that’s because they have learned that money likes speed.

They know that if they sit around and do and erase and redo and re-erase, by the time they finish their product, their competition would have swooped in, cornered the market, and left them no room at all.

They don’t spend the bulk of their time thinking, planning, and revising they take action.

They are thrill seekers, but they have gone out of their way to calculate the risks involved.

The founder of Feedburner.com, Dick Costolo once said, “The secret is to simply ride on the bike, just get on the bike without much thought of the reasons you could fall off. Just get on and pedal. You can grab a map, a tire pump, and better shoes while you’re at it.”

Serious Entrepreneurs do not need toilet paper.

Why so? Because for sure they have a napkin to spare in one of their pockets with another million dollar project written on the other side.

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March 24, 2009   No Comments

Franchise Resale: Comparing a Resale to a New Franchise Startup

A few franchise candidates wish to gain their mark by starting a franchise business from scratch. Others prefer to skip the startup and purchase an up-and-running franchise business.

If you believe you might be part of the latter group, here is some franchise information to examine before you get your heart set on this track:

1. Discovering an existing franchise that is part of an established franchise system, fulfills your needs, matches your skills, at a price you can afford, in an area where you want to live can take time. Going concerns that meet these criteria dont come along often.

2. You usually have to pay more for a successful existing franchise than you would pay to start the franchise yourself.

3. Whereas franchisors may give you an idea of what it costs to start a franchise in Item 7 of the Franchise Disclosure Document, you often must rely on your own resources to determine the value of an existing franchise. You need to know how to assess the business, or you need skillful advisors who are acquainted with the business category or even with that franchise system.

4. Taking over an existing business can be a little like climbing on a moving train. The train is already going down the tracks. Your job is to figure out how to drive the train before it derails.

If you come across a suitable franchise, there can be numerous nice advantages.

1. A growing existing business should already have a proven client base you can rely on after you take over.

2. A flourishing existing business should also have a happy group of employees that know how to lead the day-to-day operations of the business.

3. You should be able to assume the existing lease thereby eliminating the need to look for space and wait for the build-out to be achieved.

4. You may step right into a positive cash flow situation.

Over the years I have worked with numerous people. Most possess an opinion in reference to whether it is best to pay a premium for a successful existing business or start a business from scratch. I can tell you that both approaches have their pluses and minuses. Remember that there are no free rides. If the business is successful, stable and profitable, it is going to cost more to buy and you will have a smaller upside. In other words, you are buying cash flow at the expense of growth potential.

On the other hand, if you start your own franchised business it might cost less with a smoother learning curve but the ramp up to cash flow break even will take longer.

Which constitutes the correct answer? Well that is for you to determine. It you need advice, feel free to contact us at The Educated Franchise.

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March 22, 2009   No Comments

Why You Want a Guarantee When Shopping Online

A guarantee is very important when buying any product. Risk free purchases mean less stress for the consumer, and that’s probably the way it should be. Any customer wants to have a guarantee with the product when they make a purchase; because nobody ever knows what could go wrong. The best types of guarantees are unconditional ones and provide for free shipping both ways. Purchasing anything that doesn’t have a guarantee is a risk and here are a few good reasons why:

Why you need a guarantee…

* In case of a defect in product: Even if you are buying from a reliable company defective products can occur. Not everything works perfectly and sometimes goods are already defective from the manufacturer. That is why it is best to find a company that offers a replacement without charging you for the shipping.

* Shows credibility of the company: The company that thinks about their clients and offers an absolute guarantee with its product is one that is reliable. They work hard on their quality control and they make sure that their products meet the standard quality. That is why their company does not expect and most likely does not have many returns.

* Buy with confidence: sometimes it’s not what you want and the quality of the product is substandard. Delays in a product’s delivery will possibly have a domino effect and hold up other work. Business delays can cost you money as well as your valuable time.

The advantages of a guarantee for a business:

* Puts them ahead of the competition: Offering an absolute guarantee puts a company at the front of the competition. The better the refund policy the more additional sales a business can make.

* A branding feature: Some companies have such a good guarantee that it becomes part of their brand and customers associate it with their company. This is another way to increase sales.

* Build loyalty with customers: when a company has a good guarantee and honors it they will get more customers. Referrals and viral marketing is a powerful way to build a customer database. There is nothing like the power of word of mouth marketing. Your customers will become powerful marketing tools and will not cost any money.

Sometimes, the different types of guarantees offered to consumers can be very confusing. Sometimes a guarantee is nothing more than a guarantee of frustration. A good guarantee will offer no shipping charges (either way) and have a hassle-free unconditional guarantee. Read the fine print carefully on any guarantee to sniff out any problems before they occur.

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March 19, 2009   No Comments