Small Business Web Design: What Your Site Needs

Many startups are realizing the importance of having a dedicated website. There are many free hosting offers available and you will have to investigate it further to see whether the packages suit your needs. Whether you decide to attempt the project yourself, or outsource it to a professional designer, there are a few basics you should know about Small Business Web Design.

Visitors should know, the moment they land on your home page, who you are and what your business is all about. An eye-catching header design right at the top of your page will leave a lasting first impression. Your logo should be prominently displayed at the top left hand side of your page. Contact details should also be easily accessible. This includes a link for your email address and a phone number, clearly displayed. These details should also be on the contact us page, along with a contact form.

Visitors are not interested in your mission and vision. They want to know how your business can help them without having to read a thesis. They also want to see your pricing without having to phone your company for quotes. Your site needs to contain everything that your competition websites do not.

Easy navigation is key. Many people want to access information they want in a single click. If your site is too comprehensive, add a search box. Be sure to title your pages properly and appropriately. Unique titles and keyword phrases will make for great ad copy.

Clear and clean designs are also a good idea, as is not using more than three varied fonts. Colors should not exceed three either. Using more than this will make your website appear sloppy. Get the balance right between pictures and words. Too little text will not help you to get your website seen.

You will need the correct software to size your photos appropriately. Using the cursor to make the photos smaller will just take a lot of time to load in browser. The same rule applies when working with flash. Most people do not like flash as it may look nice but rarely contains any information of value. This means the visitor will get out of your site as quickly as possible and find another site to buy from.

If you are going to share your latest news with visitors, keep it coming. Nothing discourages as much as news from 2001. Unless you are going to update this weekly, remove it from your homepage. Long paragraphs should be broken up with bullets or photos. Nobody wants to read pages of information.

Peruse the sites that you are prepared to buy from and then copy the layout, font and formatting that they have. If this still leaves you all at sea then rather second someone who understands Small Business Web Design.

The need for a dedicated web page when you establish your business is understood by your Lake Arrowhead web designer. Creative and professional small business web design will get your business started right.

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