Professional Real Estate Investors? Secret Revealed: How Powerful Headlines on Postcards Can Create Strong Customer Response

Journalists never fail to stress the importance of a powerful headline. If you fail to create a compelling headline, your audience will move on the next article that catches their attention. This rule also holds true for real estate marketing investors especially when you are launching a direct marketing campaign.

Let’s face it, the postcard doesn’t have a lot of space on it. As a real estate investor using this method, you don?t have the luxury of developing a two-page argument leading to the merits and benefits of your product as some marketers do.

When you write within the confines of the postcard you must get to your point quickly and succinctly. And that makes your headline all the more important and powerful.

The quickest and easiest way to add muscle to your mailing is to use the tried, tested and true formula of WIIFM What’s In It For Me. Oh, sure, you’re tempted right now to answer this question. But don?t. Not yet at least. Think about it for a while.

Write them all down. Mull over and reflect on all these benefits to get yourself inspired and ready to come up with your own striking headlines. Just write and don’t criticize or limit your ideas at this point. When you think you have enough, look back at your headlines and study them. Drop uninteresting headlines. With the remaining promising headlines, replace some words with active verbs or more vivid words.

Narrow down your list and pick the best headlines you have created. It is advisable to start with a huge list of options because you will obviously have more choices as you narrow down your list.

You can also combine all the best headlines to create another powerful headline. The more headlines you have, the better.

Do a split test. Choose the best ones you have and use them for your next email campaign. If your customer response increases, use the same headline for next time. If it doesn?t work, use your second best.

So if you are responsible for producing your own real estate direct marketing materials, always prioritize increasing your customer knowledge. Always be sensitive to your customers? needs to learn what benefits they value most.

In fact, there’s no reason in the world that the title of this article? Never Underestimate the Power of a Headline? shouldn?t be posted somewhere in your office? someplace prominent. Go ahead, right now. Either handwrite it on a piece of paper someplace or print it off your computer. Hang it somewhere on your desk where you’ll see it all day long. When you remember the true potential your headline has to your postcard marketing campaign ? you’ll experience true success in real estate investing.

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