Attracting potential clients to your membership site

The places you can use to attract members differ depending on which niche you have selected. In the Internet marketing niche, you can go to forums such as the Warrior Forum, Digital Point. These are the best places to look for members and advertise what you have to offer. Forums in other niches are a little more sensitive to advertising, so you’ll need to check with the individual rules and regulations of each forum you’re interested in.

The most common manner to use Forums commercially without spamming involves first respecting the fact that others don’t want to be spammed. We suggest that you sign up, read a few existing posts to get the flavor of the conversations, then contribute to the ongoing conversations without leaving a signature. Just comment meaningfully.

After you have commented a few times, go back into your forum profile and add a signature that includes only one of your websites. Keep being a good citizen by commenting and answering questions, then sometime in week two, add another web link inside your forum signature. This sig appears underneath every comment that you make, so 20 comments per day on 10 sites can prodouce that many more back links and opportunities for people to get to your membership site.

This isn’t the only way to use forums but it is the cheapest and possibly the easiest. Remember too that you can contact the Forum owner and try to buy advertising or check if Google is already being advertised on the site and go into your Adwords or Yahoo Search Marketing account and specifically place an ad on that site using “placements”. The point is that forums are a hotspot because this is where members in your niche hang out.

Other options include advertising with a ppc “pay per click” engine like Yahoo Search marketing. This allows you to target your chosen keywords. Remember to focus on very specific keywords so you get the most targeted prospects possible. Try using 3 or 4 word phrases that have low competitiveness and anywhere under 1500 monthly searches. Pay Per Click is a good option because feed back can be near immediate and adjusting your landing page or ad based on the feedback can be scientific and need not subjective.

Seo is definitely an area that you will want to look at rather closely. Sales pages can rank for certain phrases but more often than not content-based pages do a lot better in terms of serps(Search engine Results Pages). For that reason, you should write content that relates to the niche that your membership website focuses on. Let these articles link back to your sales page.

Take the opportunity to use other blogs as hosts for your article content. Article syndication works really well and you can get the dual benefits of potential clients who browse the article directories, and there will be times when your content is in the top 10 on the search engine result pages.

Free to use website builders are another great option to drive traffic. Free sites such as Squidoo.com, Hubpages.com and WordPress.com are amongst the best out there. These can be used to quickly and easily create pages that can direct potential members to the conversion page. You’ll also get the additional benefit of getting back links to your website from sites hosting your content, and the material that you put on these high PR public sites may rank highly on its own as well.

Good luck on your effort!

Trevor Weir

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• Social Media Optimization-Generating Thousands of Free Backlinks
• Advertising While Promoting Your Self To Clients